Types of music videos (research)

Amplification music video

Jamelia - See It In A Boy's Eyes

These types of videos are when the videos introduce a new layer of meaning without contradicting the lyrics but adding a new layer of meaning. In this particular video Jamelia is singing about ‘seeing it in a boys eyes’. By just listening to the song to me it seems like a love song, and if I had to imagine the video I would expect it to be sensitive, and be based around a relationship. I would also expect it to be more narrative with a male and female character playing the boyfriend and girlfriend. Instead the video was taken from a different angel. Jamelia is in the army and she is surrounded by other ‘soldiers’. She is literally talking about seeing it things from a man’s eyes.




 

Illustration music video

Roll Deep Ft Jodie Connor Good Time

Illustration music videos are when the music video tells the story of the lyrics. The song is talking about having a good night and forgetting about the day you just had. The video reflects this quit well as it shows people getting ready to part as it’s the end of the week. The main location of this video is in a night club. The mis en scene reflects what the lyrics of the song ‘champagne popping’. There are a lot of people in the club and they are all having a good time.

Disjunction music video

La Roux - I'm Not Your Toy

Disjunction music videos are where there is little connection between the lyrics and the video, or where the video contradicts the lyrics. The lyrics of this song are talking about how she is not a toy and she is not going to be used by a boy. The lyrics referrer to love and relationships but the music video has no correlation to this. In the video La Roux is performing at a type of posh pool party and the guests are dancing to her singing. The video is a bit space age, and it seems like it is set in the future.