Analysis of Music Video (research)

N-Dubz is a group made up of 3 people, two boys and a girl. N-Dubz Started off as a grime group, but as there popularity grew and they became more famous they became more mainstream and had a wider target audience, I think N-Dubz now fits into the category of R’n’b . N-Dubz is now a lot more appealing to a wider group of people this has lead to there success as a British urban group. The two male characters are the rappers and the female member is the singer.




Although N-Dubz no longer fits into the genre of grime, representations throughout the video suggests that the group is still quite urban. Flash cars have been used in this video, to symbolise wealth; this follows the tradition of other rap and R’n’b videos. The male characters in this video are wearing ‘bling’; again this is used to symbolise wealth. The different camera shots such as close up and mid-shots are used throughout the video. This allows the viewers to see the jewellery the artists are wearing, and it also displays Dappys tattoos. Bling and tattoos are though to be appealing to the main target audience of this genre of music.

As a music group N-Dubz has come a long way, and this video shpws that. The video has been shot in a very nice house. This suggests wealth wide shots and long shots were also used in this video in order to show off the property.

This music video dose not support Mulveys theory; as women were shown as whole and they weren’t ‘dismembered’ in this music video. However the were shown in short clothing but I think they still looked presentable. This music video had a linear narrative and it was an illustration music video.  The lyrics ant this video were linked well together and they told a story.