I have decided to analyse the pop video 'Get Sexy' by the British girl band The Sugababes.
According to Andrew Goodwins theory the video falls under amplification as there is no direct link between the lyrics and video but there is a significant amount of relevance.
In modern day media, sex sales and the Sugababes have used this to their advantage by using there appearance's to lure in a wide audience.
The video uses flashing lights and dissembles different body parts such as lips and legs to exaggerate their sexiness and femininity. The fast pace editing compliments the song as it is quite up beat. There is an element of repetition and a lot of the shots are used a number of times to help the audience familiarise themselves with it.
Although the song is predominately about men, there are no male appearances in the entire video. This suggests that although women care about what men think of there appearances, they are independent enough to manage without them.
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