I have chosen to analyse the Saturday's 'Just Can't Get Enough' and so therefore will evaluate this accordingly.
The Saturday's are a British group who fall into the categorical genre of pop music and have various U.K chart entry's, ranging from their hit single 'Up' and 'Issues'. Throughout the video they are projected as being both the narrators and participants as they actively involved in the video and narration of the lyrics. However there isn't a direct link between the lyrics and the narative and so therefore this video would fall comfortably into the category of disjuncture. In relation to mise en scene through observation we can identify that the girls are not entirely clothed and are dressed in what would appear to be quite revealing lingerie in many of the scenes. The girls are dismembered in many of the scenes, however this is done in a milder form then what one would typically expect in a Hip-Hop video. This dismemberment leads to the sexualisation of their image which reinforces iconography as it illustrates the glamorous natue of the sub-genre from which their music derives, when compared with perhaps that of a rock video or heavy metal video. The saturday's are continuously represented as sex objects throughout the video, which is significant because as a society we have come to the realisation that across multiple media platforms, ultimately ' sex sells 'and the media uses sexualised images of both males and females to market them accordingly. Additionally some of the men are also represented as sex objects as they are in shirts that expose their muscles reinforcing ideologies surrounding masculinity.
In this video the lighting is very bright which compliments the upbeat and quirky nature of this song. The editing is fast paced with a wide variety of shots and is shown from the Saturday's perspective.
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