Analysis of 3 digipaks that relate to your genre (research)

Marina and the diamonds is an Indie pop artist. The digipak for her debut album consists of bold italic text in white which consequently stands out. 'Marina' is larger then all the other text which shows dominance and level of importance. She is looking into the camera, a convention that I have learned is quite typical of female artists which along with the close up shot of her ensures a intimate effect. The background is a sandy colour which contrasts quite micely with her hair. The album is entitled family jewles which corresponds cleverly with the artist's name.

The back of the cover features only her filling the majority of the space  within the frame and theres a consistency of the white bold italics. She is seen looking into the camer once again.

 

Florence and the machine is another indie pop artist. This is conveyeed through the use of mise en sce i.e. the costume she is wearing and the flowers. This creates a visual link between her video and her digipak as these elements are seen in her video 'dog days'. The text again is in white bold italics which indicates a sense of free spirit. As the text of bold italics is quite prominent across various female artist digipak's I think I may opt for this type of text when producing my own digipak. Unlike the Marina and the diamonds digipak Florence is looking away from the camera and the shot used is a midshot. The digipak is also alot more busy then the marina and the diamonds which I think at the moment I prefer as it kind of brings the digipak to life.

The back of the cover doesn't have an image of her but continues the theme of the heart at the front. The background is black  and thus creates a dark and sinister effect.In my digipak I think I may chose to have my artist at the back as well as the front instead of just at the front.

  

This is Lilly Allen's digipak. Again we can see the background for the front cover is quite busy with lots of things going on. A medium shot is established and she is looking directly into the camera which again initiates an intimate feeling between her and her audience. This has a link between my artist as the images in the background indicate that she is fun and young and this is ultimately the message we were trying to project with '4 letter word'. Rather then simplu listing the track titles they are animated on the back cover which I personally like.