Analysis of 3 digipaks that relate to your genre (Research)

I believe that the following album cover by “LA ROUX” relates to my artist “4LW/4 LETTER WORD” , because you can straight away see that  the albums are from the same pop/indie genre as my artist because the front cover image is of  La Roux the female artist. Which you can see straight away that she has a bit of attitude and that she is funky but also fun. This is portrayed by firstly that the image La Roux is a side close up shot of her face. This shows that she is strong mined and that she has a edgy look about her. I also believe that the bright orange/red colour used in the background represents the whole fun and young colours, which reflects the target audience as fun teenagers that just like to have fun and party.

I also believe that lily Allen’s also has a huge link with my artist. Her Digipak is the perfect representation of a good a female pop artist cd album. It has the artist right in the centre of image so that her target audience and fans would recognise her straight away because she is wearing a similar dress with trainers that she wears in the smile video which is one of the debut singles featured on the album. So as soon as her fans go into the local music store such as hmv they will recognise the album straight away. Plus she is on a bike and has gold ghetto big earrings in her ears. This also represents that her target audience maybe young girls between the ages of 13-17 were their own sense of style is trying to break through. In addition the colours used and the funky text seems more compatible with a younger audience rather than an older audience, because if the album was made for an older audience it would have less effects on it and it would be more simple.

Finally I believe that Examples Album cover relates to the whole pop genre because the text is written in bold green Text. Plus the album cover follows the same traditional themes of the music video for “Kick starts” because example is in the same type of text which appears at the beginning of the music video. Also the images of the artist sees him in many different costumes just like in the video where his body is being swapped around and being replaced with other peoples body’s and legs. I think this cover relates the most to my artist and her genre because my music video has strong features in it such as the shot with “The lips covered in sprinkles”.  It easy recognisable by the target audience, plus it also fun, playful and abstract; which kind of sums up our target audience life style.